How to measure advertising effectiveness

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How to measure advertising effectiveness?
To monitor the effectiveness of advertising and sales success on your website, you can use a free tool available to everyone — Google Analytics 4. In the "Monetization" section of this tool, there is an item "Purchases in the online store", which allows you to receive information about the number of purchased products. See the example in the screenshot below.


You might be saying, “I see this information in the s belarus telegram data ite admin or CRM. Why do I need this in Google Analytics?” One reason is that if you see such reports on purchased products in Google Analytics 4, you can fine-tune your reports on the effectiveness of advertising channels. But first, it’s worth understanding what an advertising channel is.

The following screenshot shows several channels that your online store uses. To see this report, go to the User Attributes section and open the Audiences report. Add the Default Channel Group associated with the first user acquisition parameter, which is located in the traffic sources.

Default channel group associated with first user engagement

This report shows the number of users (new and returning) through each advertising channel who visit your online store, as well as the revenue each of these channels brings in and other data.