With the help of the dashboard, marketers can analyze the results of advertising campaigns in real time. This allows them to quickly respond to changes in audience behavior, adjust their budget and promotion strategy. For example, you can track the ROI (Return on Investment) of various campaigns and determine which sources to spend more resources on.
Evaluation of the performance of various marketing channels
An important function of the dashboard is to compare the effectiveness of different marketing channels. Thanks to the collected information, you can determine which channels attract the largest number of target audiences, and which ones require less effort. This allows you to optimize your budget and increase the effectiveness of your marketing campaigns.
The dashboard helps identify problem areas in a marketing strategy, such as low conversion at a certain stage of the sales funnel or high failure rates on a particular page of the site. By analyzing this data, marketers can make informed decisions on how to optimize their strategy and improve their performance.
Identifying problem areas and optimizing strategy
The dashboard helps identify problem areas in a marketing strategy, such a complete list of unit mobile number database as low conversion at a certain stage of the sales funnel or high failure rates on a particular page of the site. By analyzing this data, marketers can make informed decisions on how to optimize their strategy and improve their performance.
Making informed decisions
With all the necessary information on the dashboard, marketers are able to make informed decisions based on data and facts, rather than gut feelings. This helps minimize the risks of unsuccessful marketing moves and improve the overall performance of the company.
The main stages of creating a dashboard
Creating a dashboard is an important step for effective data visualization and informed decision making based on its analysis. The main stages of dashboard development include:
Defining goals and objectives. It is necessary to understand for what purposes the company needs a dashboard. For example, it could be monitoring key business indicators or tracking the implementation of tasks in a project.
Selecting sources. These can be databases, Excel files, Google Analytics and CRM systems. It is important to ensure the quality of the data for further analysis.
Connecting a data source to a tool. Data visualization platforms and tools are used, including Tableau, Power BI, Looker, Google Data Studio. Connecting data will allow you to access the information you need for analysis.
Select visualization elements. These can be graphs, charts, tables, maps, and other visual components. It is important to select elements in such a way that they clearly reflect the data and help make quick decisions based on the analysis.
Customize the dashboard. When customizing, arrange elements so that the information is easy to perceive and understand. Additionally, filters, drill-downs, and other interactive elements are added to improve the user experience.
The final step in creating a dashboard is testing and making any necessary changes. You can make adjustments to improve the functionality and clarity of the dashboard.