Interactive and kinetic content – ​​yes or no?

[suchona.kani.z]

Videos have been moving the world of marketing lately, they are top content on social networks, and they are also recommended for other ad formats. However, according to our respondents, emails are an exception. Over 60% answered that they are more interested in static images than videos and links to them. According to the responses, interactive content (surveys, quizzes, crosswords, etc.) is in a similar situation, but it is clear that it is not so popular, especially among distributors. 40% of those surveyed answered that they do not receive interactive content at all.

Survey results: video in email
Don't include links in emails that redirect recipients to YouTube videos, try interactive content for a change.

How to get email recipients to visit a website?
Discounts, relevant offers, but also content that solves a current problem or need of the newsletter recipients will not only make subscribers open the email, but above all click through to the website. However, according instagram database to the answers, relevance is the main thing, so don't forget to segment your database and send tailor-made offers .

Our respondents would recommend the following additional content:

blog articles and advice/tips/how-to content,
new products in the range,
competitions.
The results also included answers that evaluated the overall concept of the newsletter. What is important for the recipient from this perspective?

Clarity, brevity, conciseness
Funny treatment
Attractive graphics
Individuality, readability
Seriousness, professionalism
To buy or not to buy? That's what it's all about.
So how do newsletters influence our respondents in their purchase decisions? 48% will only buy if something in the newsletter really interests them, 25% of recipients will not buy based on the newsletter . 15% will only decide to buy if the newsletter contains a discount, and just under 9% chose the answer “yes, they influence me a lot”. 2% will only be tempted to buy a product in the newsletter that they currently need.