The ethics of email marketing: best practices

[Rakibul200]

According to the results of this research, while of the total new customers were acquired through e-mail marketing alone, this rate remained at 10 for Twitter and 10 for Facebook. ) Send emails on the weekend. Just like the time when e-mails are sent, the determining factor here is changes in the frequency with which consumers receive e-mails. The general user base, which receives a lot of e-mail during working hours and workdays, receives much less e-mail on weekends; Therefore, it becomes easier for those marketing via e-mail to increase their open rates and stand out from other e-mails.

Look for ways to re-establish contact with subscribers vk data who have not been interacted with for a long time (inactive). Do you have a large email database? Great! The only problem is that two-thirds of this huge list do nothing, which makes the whole list meaningless... According to the research, the average inactivity rate in any e-mail database is as high as ! What this means is that the majority of people who subscribe once soon stop responding to your emails or delete them outright; or marks it as spam.

It is necessary to re-establish a communication channel with these users. For this, sending a smart personalized e-mail will “wake up” your subscribers, so to speak. Even a simple welfare e-mail can be enough to remind your potential customers about you. Unfortunately, as in every field of science, email marketing is not possible without experiments. Acting with stereotypical information and not tracking data may cause you to lose a large number of users.