Customize measurement to your campaign

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For social media campaigns, you’ll want to measure engagement with the influencer’s content. That means likes, shares, and comments. This process is (unfortunately) manual on LinkedIn, where most B2B campaigns will be located. However, it’s still possible to track influencer posts and tally their engagement.

For campaigns targeting an asset on your website, you can try two strategies:

Create tracking URLs for each influencer to saudi arabia mobile database easily see who is driving the most traffic.
Create unique landing pages for each influencer. This is a bit more work, but it gives you the opportunity to tailor the landing page to each influencer’s target audience.
Set reference values
To demonstrate the effectiveness of your influencer campaign, you need to compare it to your efforts without influencers. Be sure to include comparative metrics of reach, engagement, and conversions in your strategy.

Make it official
Whatever KPI you choose, it's important that your influencers know exactly what they will be evaluated on.

In the old days of informal influencer marketing, it might have been enough to state expectations verbally or in an email. As the practice becomes more strategic and influencers expect financial rewards , measurement needs to become more formal. Agree on key performance indicators and benchmarks and include them as part of the contract with each influencer.