GetResponse updated email marketing results

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Boldem also came with new integrations : with the WooCommerce plugin in WordPress and with Facebook Lead Ads .

And the best part is the new Custom Events feature . This is a space that lets you define any event you want to track. You can really think of anything that will help you create more advanced email automations .

To effectively use your own events, think carefully about what data you have available for tracking . For products, this could be parameters such as color, dimensions, product line, etc. For non-product pages, you can focus on topics or types of pages viewed.

GetResponse has released a report update that analyzed over four billion emails sent by their customers throughout 2023.

Key findings according to GetResponse are:

The average email open rate increased from 26.8% to 39.64% and the ios database click-through rate from 1.89% to 3.2%.
Automated emails consistently outperform regular newsletters in terms of engagement.
Emails sent between 4 and 6 a.m. and between 5 and 7 p.m. have higher engagement rates .
Emails saw higher engagement rates in Q4.
Trust and relevance in content are more effective than quick win tactics.
Analyzing results and adapting your strategy to your industry, location, and audience specifics are essential.
You can check out the full report with detailed results at Email Marketing Benchmarks .

Email on Acid: LinkedIn newsletter versus e-mailing
In June, Email on Acid asked if a LinkedIn newsletter could be a full-fledged replacement for email . We'll tell you right away that their answer is no . Here are a few reasons:

These newsletters are native to the LinkedIn platform, meaning they are created, published, and consumed there and only there.
The LinkedIn newsletter is actually "just" a collection of regularly published articles; nothing else can be added there.
Organic reach on LinkedIn (as well as other social networks) has shrunk significantly. If you share links to your website, the algorithms will mercilessly reduce the reach of your post.
It's simple. Social networks want their users to stay on the platform and not click away. With a newsletter (articles), you help LinkedIn appear in search results, while with classic emailing, you help increase traffic to your website.

For more details, read the article from Email on Acid .

We won't be idle either.
Every quarter we prepare publications for you, in which you will find a lot of useful advice and tips from our practice . Thanks to our e-books and checklists, you can take your email marketing a big step forward. Check out the publications for great emailing and see if you already have them all.