The organization will need to think about how

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Society, which is infiltrated by the evolution of technology, expects companies to change the way they offer experiences. If, in general, society is strongly affected by the evolution of technology, it becomes imperative to change the way of doing business. This happens mainly through: growth in digital reach: you will reach new people and audiences; expansion of products and services: creating digital resources to expand the usefulness of a physical product or service is something common and very efficient; transition from physical to digital: physical stores that close their doors to give place to e-commerce are perfect examples of this transition; digital products from conception: saas companies, apps and fintechs are some of the products and services that were born digital and are very successful; shared services: nowadays there are ride-sharing services, space rentals and so on, and this requires immense integration between the digital and the physical.

However, for some, this change can be a nightmare. its business doctor data can be transformed technologically and where it will need to work, whether adapting its service or offering a completely digital experience.Customer relationsdigital technologies have changed the way we connect with customers and offer them value.Many of us grew up in a world where companies conveyed messages and provided products to customers.

Today, however, the relationship is much more interactive, two-way. Customer messages and reviews make them much more influential than advertising, transforming their participation and making it more dynamic and critical to the success of companies. We'll talk more about this below in the topic of digital transformation domains. Operational process although not as evident as changes in the customer experience, there are also many advantages to dedicating yourself to improving internal operational processes.