6 reasons why your content is not king?

[suchona.kani.z]

I WANT COPYWRITIN But for most corporate websites, content is almost king . Creating content that is readable and interesting for users and at the same time reflects certain keywords is not easy at all. You may be making one of the most common mistakes.

Content is king

1. You speak to customers in a language they don't understand.
The most common mistake is the wrong tone of communication . If you sell the latest technology and speak the language of Božena Němcová, you cannot understand your customers. Create several personas. Personas are imaginary customers – they are of a certain age, work somewhere, have their hobbies, etc. Personas allow you to empathize well with the needs and expectations of customers. You can download the template here .

2. You write only for keywords
You may be writing keyword-heavy content just to have keywords fantuan database in your content. Which is exactly what good keyword-heavy content should do for a search engine to find your keyword, but if you have 3 keywords in every sentence, the content simply becomes unreadable, even if your keyword is better than the best.

Write for people, not search engines. It was because of the nonsense texts full of keywords that had no value that Google started developing algorithms that examine quality and not just words.

3. You write the lyrics yourself
None of us can do everything perfectly. Writing texts is a great science in itself. If you are not confident in your writing skills, hire a copywriter . Ask him to create content for the site. If you have the talent and courage, let him train you on how to write texts for a blog and then blog yourself. But the content on the website is your most important business card . Bad texts will ultimately cost you more than quality copywriting.

4. Bad form will kill even a good text
A blog post must have a structure that is easy to read. People on the internet don't read, they scan text . Therefore, they need clues , such as headings, bold text, bullet points, etc.