Customer relationships must remain the focus

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In a period of crisis like the one we are experiencing, it can be very easy to 'disconnect' from our clients: the main focus of attention has changed because we need to take into account other factors that until now were less relevant. But this cannot make us lose sight of our clients at any time.

If you are a shopping centre manager, we are cyprus mobile database sure that over the last few years you have worked very hard to create a bond with your customers. Therefore, it is very important that over the next few months the communication between the shopping centre and customers is as transparent as possible , which will help us to keep our relationship with them intact.

Our customers are still there, even if they don't visit the shopping centre as often, so we have to stay in direct contact with them. The easiest way is to rely on digital channels , such as our website and the various social media profiles we manage. In this way, we can continue to communicate aspects of our centre's day-to-day operations that would otherwise be more complicated.

The key will be in how we relate to our customers over the coming months. A shopping centre manager will have to keep in mind that when the doors of his centre open again, a completely new customer will appear through them and he will have to accompany them on their 'journey to the new normal'.

It is clear that this health crisis will be a turning point for our customers, in which their priorities will change, and these priorities are likely to remain the same over time. And, although consumer habits will change and new trends in hygiene and safety are here to stay, customers will undoubtedly return to shopping centres.