The sneaky trap of 14-letter corporate websites

suchona.kani.z · Post by **suchona.kani.z** » Mon Feb 17, 2025 7:13 am

B2B and B2C websites need more than pretty texts
As owners, managers and specialists, we do our best for our companies. We are 100% committed to their success, business strategy, improving products and services... we think and talk about the company and its offer every day... However, we do not have the chance to experience the main thing that we would need when working with content on the website - namely seeing it through the unbiased eyes of a foreign visitor. We will never be a foreigner again until the day we join the company.

“We never saw that… we never thought of that …”, clients tell us when we create a detailed analysis of their website content in collaboration with an experienced content specialist . His eye can make up for exactly what people inside the company lack. In the distance and perspective combined with experience from hundreds of websites lies enormous overseas chinese in usa data business and marketing potential. If you can use it, your website can become a much more effective business tool than it has been so far.

7 questions to check your website content
At AITOM, we perform a systematic analysis of our clients' web content, resulting in recommended specific steps and their expected business benefits.

Simply put, we look at the content of each website from 7 perspectives:

1/ Are the texts consistent with other company communications?
Or put another way: does your website speak the same language as your emails, promotional materials, and sales presentations? Are they all from the same nest and together form a single whole?

It's not just about the slang/slang, written/unwritten language, but the overall "message" that your brand texts send to the world. What is your relationship with your customers, what values do you believe in, and what can someone expect from an order from you? You don't have to write a hundred-page communication manual to be able to harmonize your company's communication. All you need is a few good questions and honest answers.