When to set up micro conversions for Facebook ads

[tmonower111]

How to set up Facebook Ads micro conversionsSo, let's take a look at when it's a good idea to set up micro conversions for your Facebook ads.



Below is a list of some cases where you may want to set up micro conversions for your Facebook ads:

When the conversion rate is low.
If you want to operate on a small budget.
You want to optimize your ads.
So let's take a look at each one.

When the conversion rate is low
If the number of conversions in your Facebook ads uruguay cell phone number list is low, it is effective to set up micro-conversions .



If you don't have at least 50 conversions per week, there won't be enough data for machine learning to work, and your ads won't be optimized.



By setting up micro-conversions and supplementing your data, you can take advantage of machine learning .

If you want to operate on a small budget
You can also take advantage of micro conversions if you have a small budget and want to run Facebook ads .



When conducting test operations or operating with a small budget, it may not be possible to collect operational data.

Even if the CPA is high, you won't be able to obtain data if your budget is small.



In such cases, setting up micro-conversions will allow you to obtain data even with a small budget, allowing to optimize your advertising.

You want to optimize your ads
By thoroughly analyzing micro-conversions from Facebook ads, ad creatives and copy can be optimized.



Rather than optimizing the system through machine learning, setting up micro-conversions increases the number of indicators available for making decisions .

These metrics can be used as a reference for improving your ad creative and website copy.

When you don't need to set up micro conversions for Facebook ads
How to set up Facebook Ads micro conversionsNow let's look at a different case where you don't need to set up micro conversions in your Facebook ads.



There are cases when you don't need to set up micro conversions: if you have a clearly defined monthly budget .



For example, if your budget for January is 300,000 yen, you can spend 10,000 yen per day, but it is unlikely that you will reach 50 CV in a week .



However, if you change the budget allocation and set it so that the 300,000 yen budget is consumed in a short number of days, and you can acquire 50 CV in the shortest number of days, optimization will be faster and the cost-effectiveness of the advertising will be higher.



If you carefully consider your budget allocation and aim to get more than 50 CVs per week, your advertising will be cost-effective.



So, depending on your budget, you may not need to set up micro conversions.