Along with the explosion of e-commerce, online distribution channels have become an indispensable part of every business's marketing strategy. Brands can now reach customers from anywhere, on any device through online channels such as websites, mobile apps, social networks or e-commerce platforms such as Lazada, Shopee, Tiki.
Technology also allows for faster shipping and delivery, helping to reduce waiting times and increase customer satisfaction. One of the emerging trends today is omnichannel marketing – a multi-channel marketing model that combines both traditional and online channels, providing a seamless experience for customers.
For example, a customer may view a product canada telegram data online, but still want to go to the store to check the product before buying. Technology helps synchronize the experience between sales channels, improving efficiency and convenience for consumers. 4.
Promotion – Personalized Advertising and Precise Reach Promotions are an important element of any marketing strategy. In the past, promotional campaigns relied heavily on traditional media such as TV, radio, and newspaper ads to reach a broad audience.
However, as technology has evolved, promotions have become more personalized and targeted to specific potential customers. Today, platforms like Facebook, Instagram, Google, and TikTok not only help businesses reach customers through advertising, but also provide powerful tools to personalize advertising campaigns based on user behavior and preferences.