it is difficult to predict the real effect and payback;
Bloggers can be quite peculiar personalities: for example, a blogger may simply be in the wrong mood, release a creative at the wrong time, and your ad will not work;
It is impossible to fully control the process and timing of advertising placement.
It is sometimes difficult to reach an agreement with a blogger, but you need to understand that this is a very interesting creative personality. Such cooperation requires a careful approach, constant communication and flexibility, which, if properly organized, can bring excellent results for business.
Below is a general step-by-step diagram of how belize telegram data to properly establish cooperation with YouTube bloggers:
Decide on the purpose of placement (traffic or channel promotion).
Additionally, perform a manual evaluation of the channel (is the channel active or not, how often videos are released, average number of views for the last 20 videos, number of likes and comments on the video, quality of comments, find the blogger's contacts for communication).
Add the blogger to the general table.
Rate channels in SocialBlade.
Choose the most worthy according to statistics.
Write to the blogger (who you are, what you want (specify the advertising format), ask for channel statistics, advertising formats and their cost, terms of cooperation, available dates).
Get a response from the blogger (statistics, advertising formats, advertising costs, terms of cooperation, etc.).
Select channels with the most relevant TARGET AUDIENCE based on channel statistics.
Do additional verification using advertising.
Based on advertising audit data, compare channels and choose the best solution.
Write a letter with the chosen advertising format and agree on placement.
Pay for accommodation.
Write a task and placement scenario.
Give links with UTM tags, through a shortener.
Ask to upload the video for approval before publishing.
Remind them of the location and exact time a day in advance.
On the day of the video's release, check everything again after publication.
Agree that the link is eternal, without the possibility of deletion.
Track advertising effectiveness after 48 hours, 5 days, 14 days.
Calculate the effectiveness of placement in targeted actions.
On the day of the video's release, check everything again after publication.
Agree that the link is eternal, without the possibility of deletion.
Track advertising effectiveness after 48 hours, 5 days, 14 days.
Calculate the effectiveness of placement in targeted actions.
Do you want to become an SMM specialist?
The SMM Specialist course is designed for those who promote their brand on social networks. You will learn how to plan posts, launch advertising campaigns, analyze performance and conversion metrics. And, of course, you will learn how to work with opinion leaders.
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