With the new functionality, it has become more convenient to generate a digest. The basic algorithm is the same: we make a request, select relevant results and generate a report using the special functionality of SCAN .
But at the same time, additional opportunities appeared that did not exist before:
Although SCAN groups similar publications into one cluster, sometimes the topics of two clusters may be indirectly related to each other. Now they can be combined into one news item manually, even at the stage of digest formation.
Two clusters of publications with different titles but a common theme
The two clusters of publications have different headlines, but in essence they are the same news item. Each of them contains three publications.
Screenshot of a cluster that combined two similar news items
Two clusters of publications with intersecting themes were combined into one. Now it contains six publications.
Now you can edit the titles and leads of publications colombia mobile database that will be included in the digest or report. This is useful in cases where there are any inaccuracies, inappropriate wording, or you need to shorten the lead.
Screenshot of the title editing in the system
We edit the title at the stage of forming the digest
When working with the issue, you can view the history of actions. If something was done by mistake and you need to return it as it was, then click on the "cancel" sign:
3. Assess the effectiveness of the PR campaign
Let's say a PR analyst for one of the mobile operators wants to find out how noticeable the PR campaign for Children's Day was in the media space, and also compare its effectiveness with the actions of competitors.
To do this, he built a query for the Big Four companies and added the contextual phrase “Children's Day”:
Building a complex query with multiple objects and context
Building a complex query with multiple objects and context
Then, in the search results that appeared, I sorted them by visibility and received a clear demonstration of the PR effectiveness of my own company and competitors.
Screenshot of news items sorted by visibility
Distribution of the Big Four news items for Children's Day, sorted by visibility
The analyst immediately sees: the most noticeable news was Beeline, followed by MTS and Megafon. To the left of the news item is a convenient graph and indicators of coverage and visibility. Thus, the effectiveness of the PR campaign can be assessed in a few seconds.