The value proposition on the landing page should be one of the first things the visitor sees. Important: the proposition only works when it is written in the criteria of the target audience and in its language. It was not for nothing that Ivan told this story, it perfectly illustrates the significant difference in formulating propositions. The first time Ivan invited a girl based on his values as a music lover. Having corrected himself, he voiced the proposition in the criteria of a girl artist with visual thinking.
On the site, having given a value proposition on the first screen, do not forget to support it throughout the page. Visual accompaniment (photo, illustration or video) should complement and enhance your offer.
Compliance with web conventions
Web conventions are the spoken and unspoken rules by which a visitor can consciously and unconsciously determine whether your site is adequate or not. Here are some examples of web conventions:
The logo should be at the top of the screen, in 99% of cases bolivia mobile database on the left, and in the center is also acceptable. It should be small in size, because it already takes up the most visible area of the screen. When clicking on the logo, the visitor should be taken to the main page of the site.
The shopping cart icon on online store websites should be at the top right.
Navigation is located at the top of the page, while it is optimal to have no more than 6-7 items in the top-level menu.
Colors. 2-3 primary colors, plus 1-3 neutrals (white, black, gray). If necessary, you can additionally use shades of the selected colors.
Link design. Use a distinctive color for links; additionally, links can be designed by underlining the text.
Buttons. Used for more important actions than links. Have their own background color and animation when hovering.
In the story with Ivan, he also followed unspoken conventions in his proposal. On a date, for example, such norms may be: a man treats a lady; there is an element of play, so some surprise or intrigue will be appropriate; the girl is escorted home after the date, etc.
You can agree or disagree with certain web conventions. But keep in mind that failure to comply with them will bring down your conversion rate.