KPIs is the percentage of new visitors

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Let's say for example that Let's say, for example, that your goal is to increase brand awareness and one of your. Then, when analyzing the data, you can segment this percentage by city, by media or by campaign to extract some insights. You may notice, for example, that a certain region of the country is bringing many new visitors in the last year.

Then, with this information in hand, the company can bangladesh whatsapp data investigate the reasons and intensify branding efforts there. Note that data-driven marketing decisions Note that data-driven marketing decisions are focused on the strategy's objectives and KPIs. They never get out of sight, as they are the ones who direct the company to success. Who should do Marketing Analytics? Is Marketing Analytics just a concern for company managers? Or marketing managers? After all, who should carry out this activity? Ideally, data analysis should not be exclusive to one professional, nor should it be limited to one area of ​​the company.

Marketing Analytics must involve the entire team, from the analyst to the manager. Each person must collect analyze Each person must collect, analyze and present data according to their level of performance. To achieve this, it is not enough to hire tools and push them onto employees. It is necessary to train, instruct and, above all, create a data driven culture.