How to podcast and market in 2023

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Podcasts can be part of content marketing or used for prospecting, internal communications, HR, marketing , or community building. Do you want to spice up your marketing with a fresh format that will surely appeal to more than just your existing customers? If so, come and immerse yourself in the world of podcasts with me.

What is a podcast?
Podcast refers to an audio recording . It is usually an audio recording of spoken words . The name itself is a combination of the words iPod (Apple's music player) and broadcast. For example, radio plays, music shows, educational lessons, book readings, interviews and various debates are converted into podcasts.

For me, podcasts are a great source of information that helps me stay up to date with industry news and stay very well informed. This type of content is great for me because it's passive consumption, where you don't need 100% attention, like reading an article or watching a video.
for me personally, this is a great type of content that can be consumed in other activities as well
Podcasts can be played online or offline on a mobile phone , tablet , brazil phone number list laptop or other smart device . People often listen to podcasts while driving , exercising or doing housework , for example .

Historical window
This trend began to gain traction in gardening around 2005 , at that time it involved broadcasting music and spoken word via MP3 players.

In our Czech Republic, this trend has gradually emerged since 2014 , and today podcasts are widely used by many companies, private individuals, schools, and other institutions for their promotion and dissemination of information .