This campaign is ideal if you want to let people know about you who wouldn't think to search for you in Google search

Mostafa044 · Post by **Mostafa044** » Sun Feb 16, 2025 5:00 am

There are also many optimization options to choose from when it comes to advertising on the content network: responsive ads made up of several images, logos and texts, from which the systems themselves create individual advertising variations according to the advertising space; native advertising format, where the advertisement appears as part of the content of the given website and blends in better with the surrounding content; dynamic banners, displaying products selected by the advertiser with the current price; and last but not least, the highly visible branding option, where the advertisement surrounds the main content of the website and remains visible when scrolling. Campaigns on the content network have a huge impact, but usually do not lead to direct sales, so they are mainly suitable for building brand awareness , similar to YouTube advertising .

Branding is a type of display PPC advertising (advertising on the albania phone number list content network) that appears as the header of the entire website and remains on the edges of the website as the user scrolls down. It is therefore suitable for building awareness.
PPC advertising branding

Remarketing
Unlike traditional advertising on the content network, remarketing works well as a direct sales channel. Google Analytics creates a list of users who have visited your website, and then you can target advertising to these specific users so that they return to your website and become a customer. Dynamic remarketing also shows users products in the ad that they have already viewed on your website and shown interest in. This is an ad that you are probably all familiar with. You are choosing shoes on an e-shop and in the end, for various reasons, you decide not to buy the shoes. What happens? You visit an information portal or other website and the very same ads that you were looking at on the e-shop a moment ago pop up all over the page .