What's new is the integration of Large Language Models (LLMs). This integration allows systems to use LLMs to better understand searcher intent and, according to Google, "optimize more intelligently for searches it has never seen before." This means that with the help of LLMs, Smart Bidding has developed the ability to respond better to new and unknown searches and adjust bids accordingly. This leads to improved ad performance and a higher likelihood of showing relevant ads to the right users at the right time.
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The integration of LLMs enables Smart Bidding to understand the guatemala phone number list meaning behind search queries more deeply and optimize bids accordingly. For example, if a user is looking for a specific product or service, Smart Bidding can develop a better bidding strategy based on the context and the connection with other search terms.
The integration of LLMs into Smart Bidding is an exciting step that shows how AI-driven innovations in Google Ads are further improving advertising performance. Advertisers can benefit from this technology by making their ads even more targeted to users' individual needs.