MarTech is responsible for more general Marketing Automation

[whatsappseobd]

The MarTech concept is associated The MarTech concept is associated with three main technologies: web analytics, applications that take care of data about websites, monitor traffic, conversion, among others; CRM, which manages customer relationships and manages contact data at all stages of the funnel, with the aim of personalizing communication; automation of actions to allow companies to scale their bases and communicate without errors.

Web analyticssource: KlipfolioIn other words, responsibilities, in different australia whatsapp data areas of Digital Marketing. While AdTechs are more transactional While AdTechs are more transactional. Another difference is that MarTech involves the use of proprietary platforms, such as the company's email, blog and website. AdTech is based on hiring space on third-party platforms.

As we have already said, AdTechs generally do not provide great audience segmentation capabilities. As the focus is on being simpler and faster, there is an overview of what has been achieved with each strategy. On the other hand, the basis of MarTechs is precisely deep personalization, including the support of artificial intelligence solutions aimed at this purpose.