Video advertising formats on Facebook and Instagram used to be primarily used for brand building

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Facebook is very popular with video ads and often promotes them over image ads. They don't have to be "shot" videos, for example, you can create a video slideshow from your photos . Different placements support different page formats and different video lengths, from a few seconds to 240 minutes. MP4, MOV or GIF formats are recommended. However, many others are also supported. Video settings should also meet H.264 compression, square pixels, fixed frame rate, progressive scan and AAC stereo audio compression of 128 kbps or more. I wrote about how to make the right video for Facebook and Instagram ads here .

We know from experience that different advertising formats on Facebook or Instagram have different CPM, CPC, CTR and ultimately cost per conversion. I always recommend testing which format works best for your product or service. Continue to develop it and test its different content variations .

. Today, it's not so clear-cut. Videos are often the most converting formats of all.
Video advertising formats on Facebook and Instagram have been thailand phone number list gaining popularity in recent years - video simply lets you say more about your product or brand.
Rotating format – carousel advertising on Facebook and Instagram
This form of presentation is especially suitable when you need to present multiple products , services or other information within one ad . The rotating format, or Carousel Ads, allows you to present 2 to 10 different images or videos within one post and at the same time provides sufficient space for text content. The supported formats are the same as for regular image advertising. If you have a sufficient supply of attractive photos with which you want to shine, a rotating ad will certainly be the clear choice for you.

Carousel advertising is great because it can communicate more information within one ad. If you sell multiple products or your service has multiple benefits, definitely try a carousel ad.
Carousel ads are also popular ad formats on Facebook and Instagram. They work great in combination with Dynamic Ads (dynamic catalog ads on Facebook and Instagram).