The two principles underlying Marketing Automation are automation and measurement. Automation refers to the ability for marketers to plan and activate multi-channel campaigns capable of reaching the right people at the right time, personalizing the message sent to them and simplifying the entire communication process, thus incentivizing sales.
The other fundamental aspect of Marketing Automation is advertising data measurement , that is, the constant and real-time monitoring of the progress of activated marketing campaigns and the collection of valuable data. Automation and measurement are the two precious principles behind Marketing Automation.
Marketing Automation: What are the functions? Marketing Automation is a beneficial tool for companies as it allows the centralization of valuable marketing activities and features, such as lead nurturing, email marketing campaigns, landing page creation, data analysis, and multimedia campaign activation.
What is it and why use it?
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mahbubamim077
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