C. Creating your own content

[kexej28769@nongnue]

B. Journalists or bloggers or editors or content creators on the web (1, 4, helps a little with 3) , writing about you and your products with branded pieces of any kind. This is one of the biggest elements that gets lost. For example, a journalist for the San Francisco Chronicle might write a piece about Minted and say something like, “It’s not uncommon to find blah, blah, blah at this startup.” What you want to do is, “Come on, man, just put the word ‘Minted’ in the title of the piece.” If they do, you’ve got a much better shot of potentially ranking that piece here. So this is something that you're working with towards creating this content, and it might be harder for a reporter at the Chronicle to do, but a blogger who's writing about you or a reviewer, someone who's a friend of yours, there's a better chance of there being some opportunity there for that kind of pitch. It could even go into the top SERP feature.

(helps with 1, a little with 3) . If they’re not doing bolivia number data for you, you can create your own content. You can do it in two ways. One is for open platforms like Medium.com or Huffington Post or Forbes or Inc. or LinkedIn, these places that accept them, or guest posts that are very selective, that are taking very little input, but that rank well in your field. You don’t have to think about it exclusively from a link building perspective. In fact, you don’t care if the links are nofollow. You don’t care if they don’t give you any links. What you’re trying to do is put your name, your title, your keywords in the title element of the post that’s being put.

D. You can influence reviews (helps with 3 and 5). This varies from site to site, depending on the site. So I'm offering an acceptable TOS for your happy customers, acceptable terms of service points, and prompt and diligent support for the unhappy ones. So, for example, Yelp says, "Don't solicit reviews directly, but you are allowed to say 'Our business is featured on Yelp.'" For someone like Minted, Yelp is mostly physical locations, and while Minted technically has a location in San Francisco, in their offices, it's odd that this is where the rankings are. In fact, I wouldn't expect it. I think it's an odd outcome for an online-focused company to have a physical location there. So definitely people who are using Minted instead of contributing to their Facebook reviews or their Google reviews to actually say, "Hey, we're on Yelp too. If you're happy with us, you can check us out there." We don't have to go there to leave a review, but we have a presence.