Descriptions on Pinterest

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How to use Pinterest - Special features
This makes it even easier for Pinterest to measure a user's historical engagement with a pin and to see other people's descriptions, comments, and board titles of pinners who save the pin to their boards.

You should also keep in mind that by collecting this information into a single pin, Pinterest provides much stronger quality indicators to users who see a pin for the first time, making them more likely to engage with pins that have a proven track record of good activity from other users.

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The anatomy of the ideal pin
Now that we have the full picture of how Pinterest works and how to optimize it to succeed, it's important to focus on how to create a perfectly optimized pin.

Ideal images
The ideal pin has a ratio of 2:3, with a size of 600x900 pixels.

Although Pinterest can display pins up to 600x1260 without cropping the image, those that go outside of the ratio mentioned above tend to have lower distribution rates.

Pinterest users are often looking for ideas and inspiration on how to solve a problem or how to get something done.

For this purpose, images related to lifestyle or those that el salvador phone number list incorporate a product in a contextualized environment are the ones that work best.


Pinterest is still experimenting with where and when to display descriptions, with many users not seeing descriptions unless they click on a particular pin from mobile.

That being said, the content of the description is important for keywords, as well as including calls to action that can help increase your click-through rates, providing a strong boost to the visibility of that pin.