What is a social media agency?

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Except for migrations to HTTPs or hosting changes, I would say that all other cases involve changes in the HTML code that, therefore, affect the display.

This can be very worrying from an SEO perspective due to the loss of traffic, but we should not forget that from a transactional perspective, we may be offering users a version that generates less income, which is where the problem really lies.

Today, it is technically possible to validate in real time the impact that a change would have on a Home page, a listing or a product sheet, etc., on the entire website or on a specific part of the website.

So it is very good to openly publish in the media and social networks: “Today we published the new website of...” but, what is really important is that, in the management meeting that takes place one month after launching it, you say internally “The new website invoices a % more than the previous one.Although talking about social media has become as common as talking about any other type of marketing, the reality is that companies do not have a parameter on which to base themselves to define how far a social media agency can go.

What do I mean?

It's very simple, just as there is no ethical or moral code that defines croatia phone number list what is right or wrong in society, there is also no code that delimits the actions of a social media agency.

And I'm not referring to simple issues such as the level of creativity, correct writing or perhaps a slight error, but to situations that put a company's reputation or even its business activity at risk.

Situations that in many cases do not arise from human error but from conscious decisions by agencies.


Strictly speaking, a social media agency is one that uses and makes use of social media as a marketing tool.

Among the tasks of a social media agency is social media optimization (SMO) to attract both new and unique visitors to the website.

Since everything must have a coherent beginning, the first step for companies is to know the most relevant benefits of hiring a social media agency.