Describe the system for monitoring attracted clients and their activity

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1. Market and competitor analysis

Collect data on competitors who have left the market.
Identify the target audience of these competitors.
Collect data on customers that competitors have lost.
Assess the needs and preferences of this audience.
Collect data and evaluate current market offerings.
Identify unique value propositions that can attract the target audience.
2. Development of an affiliate program

Identify potential partners.
Think over the conditions for the affiliate program.
Prepare materials for promoting the affiliate program: presentation, banners, articles, press releases.
3. Development of a bonus system for new clients

Collect data: study the bonus and discount systems on the market.
Determine which bonuses will be of most interest to the target audience.
Develop a structure for the bonus program.
Set the conditions for receiving bonuses.
Prepare advertising materials to promote the bonus system: banners, posts for social networks, email newsletters.
4. Analysis of results

Check monthly progress towards achieving 20% ​​growth in new clients.
Hold regular meetings to review results and discuss necessary changes.
This is an example of what a tactical plan looks like.

Identify responsibilities, resources, and deadlines. Assign people who will panama phone number list be responsible for completing each task. Each task should have a specific deadline.

Consider all stages of work. For example, you need to estimate how much time it will take to study the market and develop an affiliate program. It is also important to understand how much time is needed to prepare advertising materials and launch advertising. You need to take into account all the main tasks and additional work.

Planning the implementation of large projects, the workload of employees and deadlines is convenient with the help of the Gantt chart . This tool allows you to visualize what short-term tactics look like.


Estimate how many resources will be needed to complete tactical tasks. These may include:

Financial resources: advertising budget, salaries, other expense items.
Human resources: how many people from the team will be involved.
Material resources: tools, services, or equipment that may be needed.
Set KPIs for each task. Key performance indicators will help you track your progress. For example, if you plan to launch advertising, evaluate the number of applications from each advertising campaign.