how many units of each product were sold

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2. " Top-down "
This method is associated with the search for analytical and statistical data from large companies, analytical agencies. To find out the market capacity, you need to collect and summarize information on product sales for all the largest companies in your region for the year. It is not necessary to search for each company and its reporting. It is enough to have an idea of ​​80% of the volume of the entire market (only the largest representatives).

The calculation process itself looks like this:


The method itself is quite complex and time-consuming. And its main drawback is that it does not work in all markets, since such information is not available everywhere.

3. From actual sales
The essence of the method is to collect data on actual sales of products macedonia phone number list based on customer receipts. This approach allows you to obtain accurate information on the consumption of certain categories of goods or services.

This is an extremely accurate, but very complex and expensive method, which can only be implemented by large companies with a reputation and connections. To conduct such a study, you need to agree with representatives of large retail chains. Stores and chains will collect data from receipts for the necessary products and transfer it to the company.

Thus, it will be possible to determine the market capacity, the sales volume, for example, in one city or region and extrapolate to the entire country. When calculating the market capacity, it will be necessary to simply add up all the check amounts for the necessary goods.

The main advantage of the method is that it allows you to see the sales volume: , at what prices and in what quantities over a certain period. This method also provides the ability to analyze data dynamically, which is important for understanding individual market trends.

The main disadvantage of the method is the impossibility of dividing consumers into segments.

Example of calculating market capacity
In conclusion, let us consider several examples of calculating market capacity.