The sheer amount of settings needed to master Google Ads

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it's easy to get lost when setting up a display campaign.

Even if this isn't your first GDN campaign, you may still be struggling to prioritize tasks, figure out which boxes to check, and which options to choose.

That's why we developed this step-by-step checklist.

Simply choose your main campaign objective and we'll create a belarus phone number list practical guide to help you at every stage, from choosing the right audiences to fine-tuning your landing pages.

Additionally, you can check completed tasks to track your progress and see how many steps you have left to complete.

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Select a task
Launch a new product
Expand to new audiences
Explain product value
Promote an offer to an existing audience
Convert bounced users
Close the deal
Target users who performed a specific action
Retain customers
Demographics
Done

Demographic targeting is like a frame you use before starting to explore other targeting options. Most likely, your company has already defined its target audience and developed a user (or buyer) persona. This persona usually has many characteristics, but almost all the time the description starts with age, gender, and income level. This is why, when setting up a campaign, we recommend you to keep this data in mind and apply these filters first.