Why use HTML email instead of plain text?

[mouakter13]

In most cases, an HTML email won't strive to offer the ultimate in interactivity or dynamic engagement. Again, this is something we'll cover later, but HTML email lags behind the web when it comes to standards. As such, HTML is more of a design-driven tool than one that helps deliver an experience. However, this begs the question: Why would you want to use HTML email if the only reason is visual? We'll try to answer this question below.

It's rare that you see a plain text email from a company, for a number of reasons. However, plain text isn't bad in and of itself , it just doesn't offer any of the advantages of HTML email formatting. For example:

You can use inherent visual elements to help focus germany whatsapp number data attention on different parts of your email content .
By extension, an HTML email is a rich format for presenting your content. This means you can leverage elements that users expect to engage them, such as images, videos , and more.
Combined, these two aspects can give you a great opportunity to brand your content, just like you would your main website.
However, deciding to go with an HTML email isn't the perfect storm you might think. There are also some drawbacks to consider. Firstly, you have to take into account the user experience, just like when designing a website. This can't just include a browser - many users also prefer to read emails in a dedicated client.

Additionally, you also have to consider some of the privacy and security issues that dominate web development. This is especially true if you want to include JavaScript, if you use third-party fonts, and so on.

So you have to fight accessibility and standards battles on almost more fronts than just the web. It's difficult to create an HTML email that works across all browsers and clients. Of course, it's possible to do so, and we'll cover the technical side in a future section. For now, you'll want to have the various elements of your email figured out, and then try to put them into practice.