Precise selection of sources

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The atmosphere of the era to which a nostalgic advertising campaign refers can only be recreated using sources that depict life at that time - newspapers, magazines and, in the case of more recent times, archival sites.

Campaign Compatibility with the Product. When deciding to use an advertising campaign based on the assumptions of nostalgia marketing, it is important to ensure that the advertising Vietnam cell phone number list materials are compatible with the advertised product. The retro motif, which is intended to evoke a feeling of nostalgia, should be present not only in the advertising message, but also in the physical form of the product.

Elements that can be successfully woven into nostalgia campaigns include all content that refers to earlier times and the products that were typical of them, such as cassette tapes, transistor radios, old model cars, and the like.

The Benefits of Nostalgia Marketing
Nostalgia marketing allows a company to connect with its customers on a deeper emotional level and create positive associations with the brand. The advantage of using nostalgia is the ability to eliminate the natural barriers responsible for the selection of information from potential customers.