software budget Figure 3
Figure 3
What the data says
The media and retail sectors have the largest share of smaller companies investing in digital marketing, at 60% and 50% respectively. Most industries are between 40% and 50% (see Figure 3).
Although companies of all sizes and industries share almost equal intentions to invest in digital marketing, the average amount of planned spending can vary enormously.
software budget Figure 4
Figure 4
What the data says
The difference between the software budget of companies with revenues below $5 million and those with revenues of $50–100 million is more than $40,000 (see Figure 4).
Average planned expenditure also varies considerably between individual sectors.
software budget Figure 5
Figure 5
What the data says
Although relatively few insurance companies (just over 40%, see Figure 3) plan to spend on digital marketing, those that do have a software budget plan to spend the most in this area, at $45,000 (see Figure 5).
Conclusion:
If you have growth plans for your small business, you should invest in digital marketing to stay korea telegram data competitive – especially in the media and retail industries.
Software Technology No. 3: Data and Information Security Becomes Mainstream
What the data says
This means that software for data and information security is now one of the three most important technologies for small and medium-sized companies.
After all, laws and official regulations on data protection and privacy apply to small businesses as well as to large corporations.
With all the hype surrounding the General Data Protection Regulation (GDPR), it's little surprise that government and civil service organizations are at the forefront of industries considering purchasing data security software.
Hacker attacks also affect unknown and well-known companies alike.
According to studies from the United States, cyberattacks cost small businesses between $84,000 and $148,000 per incident, and 60% of affected SMEs go out of business within six months.