And now? Analytical CRM and the maelstrom of customer data

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Bappy11
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Joined: Sun Dec 22, 2024 9:30 am

And now? Analytical CRM and the maelstrom of customer data

Post by Bappy11 »

They collect evidence and then present it to a modern Sherlock Holmes. He evaluates it using common sense. Automatisms are still prohibited in order not to alienate honest customers. But it won't be long before my colleagues from anti-fraud training have to look for new areas of research.

I've already dropped the buzzword "closed loop". If I'm honest, what I see in my mind's eye is not just a closed loop, but a whirlpool in the sea that draws debris from the surface of the water into the whirlpool (depending on my mood, Captain iraq telegram data Bluebear or the Black Pearl is part of the picture). Translated: customer data from the front office is sucked into the company, processed and washed back underwater to the employees who have contact with customers so that customers can be better looked after. The whole thing is fueled by operational CRM. And I'll blog about that next time .
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