Believe it or not, there are several types of email drip campaigns to choose from. It’s possible that you’re using a version of all of them at any given time, which is why we recommend marketing automation above.
Let's look at some of the most important reasons and circumstances for setting up drip campaigns.
Welcome Drip emails
When someone first subscribes to your email list, you want to make a good impression. This is the time to impress your leads so they get excited whenever your name appears in their inbox.
We know – easier said than done.
We recommend using a welcome email sequence to briefly introduce your brand, provide a coupon right from the start, and share a valuable tip or strategy. Hit all the high notes to show that your brand is generous and not just about the sale.
Continue to provide the same value throughout your welcome campaign. Then, you can move your subscribers into another drip linkedin database sequence like the one below.
Informational/educational emails
Consumers are truly hungry for information. We live in a DIY culture, right? People want to know how to do things themselves. They also love statistics, facts, and trivia.
Think of an informational or educational campaign this way: You want your subscribers to have the most interesting information to share at their next dinner party. Make them the smartest people in the room.
Take another look at the questions you receive from existing customers. You can also leverage your blog and social comments.
We like to run Quora searches. Find questions that generate high levels of engagement in your industry. Create your own article on that topic and then send it to your email subscribers. You could even write a really long piece, break it up into parts, and incorporate each part into your drop. This would create a conversational and cohesive flow.