As more businesses realize the value of this channel, simply being in the customer’s inbox will no longer be enough. Your SMS marketing needs to stand out.
Make sure your customers have opted in to receive SMS messages. Also, offer them valuable content that encourages engagement before sending SMS marketing.
Customize messages like birthday discounts or abandoned cart reminders to improve customer experience and increase conversions. Use specialized software like SendPulse to do this, which allows you to automatically send SMS in bulk or combine it with email.
For optimal results, keep your message short and include a simple call to action. See how Doomlings did this in their SMS marketing example below.
The company wanted to notify its SMS subscribers about the sale. The goal was to create a sense of urgency and encourage last-minute purchases as the offer was coming to an end.
What's the result? The last day of sales alone generated an impressive $1,500 in sales!
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Content Marketing
Content marketing is essential for attracting visitors to your website and creating awareness for your brand. This includes long-form writing, video, social content, and other creative content.
As customers move through the purchasing process, you can create a good content pipeline that addresses their dentist database pain points and keeps them coming back for more.
To implement a successful content marketing strategy, consider the following:
Understand your audience: Identify the preferences and interests of your target group and create content that resonates with them.
Create a content calendar:
Choose the right channels: Distribute content across different platforms to reach your audience where they spend their time.
Experiment with formats: Utilize different content formats (blog posts, videos, infographics, etc.) to satisfy different preferences.
Simply put, prioritize developing an ecommerce content strategy that helps you meet your stakeholders’ business goals.