Provide related materials such as case studies and comparisons

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Next, in your second message, you provide additional information to solve any problems the user may have .



When real opinions from users are conveyed as user testimonials, it can evoke a sense of satisfaction and sympathy, so in addition to positive opinions, you should also include suggestions for improvement such as "It would be better if you did it like this."



Other people's achievements, such as easy-to-understand case studies and service comparison tables, are called social proof and have more power than your own achievements.



You may have seen catchy slogans on book covers such brazil telegram data as "Over XXX million copies in circulation!" or "The most read book in XX." These slogans convey the message that "this is a book that many people are reading," and increase purchasing desire through the principle of social proof .



Comparisons force users into a period of careful consideration.

It will be more effective if you change the content of the third and subsequent emails depending on the type of materials the user has downloaded.

3. Provide guidance on materials of high interest
The third email will provide information on how to solve issues related to the materials the user requested, as well as materials that are of high interest to other users.



To prevent customers from dropping out at this point, appeals such as "limited time only" are effective, and if you can prevent them from switching to another company's product or service, you will have succeeded .



It is important to be aware of providing information that will be useful to users, rather than pushing your company's products or services.

4. Information provided for each reaction
Based on the information provided so far, the fourth message will provide users with "information tailored to their reaction."



In the third email, create two types of emails to distinguish between users who achieved their goal and those who did not.