There is a huge difference between a lead and a qualified lead. A qualified prospect legitimately wants to hear from you and is more likely to buy from you in the future.
Hello Bar allows you to improve your email collection process across the board. Use top bars and exit pop-ups to advertise your lead magnets and convince qualified prospects to sign up.
All you need to do is log in to your Hello Bar account and create the asset type you want. For example, an exit intent popup will appear when someone decides to leave your website.
You are not getting qualified leads
If you use a discount as an incentive, you can let people know so they have more motivation to sign up. Plus, it shows purchase intent.
Steps to achieve a good email open rate
4 Steps to Setting Realistic Goals to Improve Email Open Rates
One problem we often see is unreasonable expectations. If you’re a brand new business, you can’t expect to collect 5,000 email addresses in the next month and get a 50% open rate.
It's almost impossible.
Set realistic goals so that you are working towards something you can achieve.
A great place to start is with historical data. If you’ve been tracking your email metrics over time, you can identify trends that can help you improve your current numbers.
Export the data to a spreadsheet. You can also create graphs to help you see it more clearly. It all depends employment database on how you best process the data.
Step 2. Identify good or bad email outliers
Every email you send will have a different open rate. What you're looking for are outliers.
Let’s say you have one email that achieved a 26% open rate. That’s impressive. But why was it so successful? Examine the subject line, offer, word power , and other features that can help you replicate that success.
Similarly, if you have an email that only 10 percent of your subscribers open, figure out why it failed. Compare it to “good” emails so you don’t make similar mistakes down the road.