Both of these examples contain the same information. Which one would you rather read?
Although it's just psychological, users prefer the example on the right because it's less intense. The eye has room to breathe between the dots. Plus, there are fewer words, without removing any essential information.
4. Remove any distractions that could steal attention from your sign-up form and call to action
If an element on your lead generation page isn't contributing to conversions, remove it.
You don't need navigation on your lead capture page. The last thing you want is for leads to click away from your form.
Likewise, you don't need to recount your brand's history or add images just for the sake of it. Keep these pages lean and uncluttered.
5. Constantly A/B test variables from your lead generation page to improve conversion rates
We're big fans of A/B testing, but not just because Hello Bar makes it so easy. We're fans because it allows us to gather actionable data about our existing web traffic.
If we know that 80 percent of our website visitors prefer one form over another, we can launch that form without any truemoney database problems. We know it will work because we have tested it with our own audience. That is key.
Frequently asked questions
Q1. What is the purpose of the lead capture page?
You use a lead capture page to capture leads, in other words, to collect information from potential customers in order to convert them into paying customers. When you create a lead capture page, you design a special section of your website where visitors share their contact information, such as email addresses.
Q2. What is the difference between a lead generation page and a landing page?
While all lead generation pages are landing pages, not all landing pages are lead generation pages.
A lead generation page specifically collects leads by asking visitors to fill out a lead generation form. A landing page, on the other hand, can do more, such as promote a product, get people to sign up for a free demo, or share a free e-book.
A lead capture page is also called a lead generation page or a capture page. You use these pages in your sales funnel to collect leads to acquire qualified leads and convert them into customers.