Use Automated Email Campaigns for Lead Qualification

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Tips for a successful ecommerce email strategy Gaining Contacts First and foremost, NEVER BUY AN EMAIL LIST. Purchasing contact lists will quickly get your brand marked as untrustworthy and spam. You need to market a value offer or special discount in order to prompt email opt-ins. Each contact should be immediately welcomed and sent the value offer or discount code so that they remember signing up and want to stick around. While many companies are focused on growing their contact lists, few are worried about keeping those lists clean. You want to remove contacts who didn’t opt-in for your messages to avoid looking like spam.

To grow your lists, you can use CTAs (calls to action) in content, targeting azerbaijan whatsapp data those leads at the top of the sales funnel (just entering awareness or discovery phases) to help them learn more about your company. If someone makes a purchase, make it easy to create an account afterward so they remain in contact with your brand. Sometimes brands are very focused on gaining qualified leads and not focused on connecting with the repeat customer groups. This is a mistake, since customer acquisition is more expensive and less efficient than customer retention and remarketing.

Goal Setting Start email marketing off right by setting specific goals for your strategy. It’s hard to create a valid strategy if you don’t know what you are aiming for. Create SMART goals: Specific – when possible, choose numbers over vague concepts (for example: “increase click-through rates by 5%,” not “get more click-throughs”) to help you pinpoint measurable goals for outcomes and conversion rates. Measurable – identify how you will measure success—especially for goals without a direct measurement, like increasing customer satisfaction rates or building a stronger brand reputation. Achievable – choose goals that are something that you have control over.