There is a common misconception that email copywriting only requires a few catchy phrases and fancy graphics.
Poorly!
The truth is, effective email copywriting recognizes pain points, sparks interest, and subtly nudges readers to take action.
But how will email marketing work if you're a lousy copywriter? You need the right formulas to improve your copywriting skills.
We'll discuss 19 proven email copy formulas that you can use to improve your email marketing campaign and grab your readers' attention right from the subject line.
What is email copywriting?
copying emails
Email copywriting is the actual copy - the words - in your email subject lines and body content. It's about how to convey an idea, how to persuade prospects to convert.
In theory, it's no different from any other form of copywriting . However, it has a few unique features that deserve serious attention:
Brevity
High level of persuasiveness
Emphasis on connecting the subject and the CTA
No fluff, filler or tangents
The best email copywriting convinces recipients to not only read the entire email but to engage with it. In most skype database cases, this means clicking on the link in the email – your call to action – and arriving at the desired page where you can convert the offer.
How to write an email copy
how to write an email copy
When writing email copy, you need to start with a specific goal. What do you want your subscribers to do after opening and reading your email?
Maybe you're promoting a flash sale, launching a product, driving traffic to your latest blog posts , or inspiring subscribers to submit user-generated content.
Whatever the case, every word in your email should lead the subscriber to fulfill your goal.
For example, if you want them to buy your latest product, focus on promoting its benefits to your readers. What problem can it solve? How can it help them achieve their goals.