Tracking pixels are designed to blend with the background colour of the page they appear on. This is so because your website users aren’t meant to notice them.
A tracking pixel can provide you, as the creator, with useful information about certain internet users and help online store advertisers assess the effectiveness of various strategies.
How Tracking Pixel Works?
Tracking pixels are embedded in web pages and emails. When loaded, these pixels send requests to your server for recording users’ information, including the actions users take on the page and even their IP address. It is important to note that there are processes to this, which are discussed below:
The Role of HTML Code
How is pixel embedded into a website or email? That’s where HTML (HyperText Markup Language) comes into play. HTML is the standard language for creating web pages. A specific HTML code snippet is crafted to include netherlands phone number list the tracking pixel. This snippet is then inserted into the HTML of your webpage or email where the tracking is necessary.
The Server Connection
The HTML code for the tracking pixel acts like a map guiding the web browser to your server where the pixel is stored. Think of the server as a library and the pixel as a specific book in the library. The HTML code tells the browser exactly where to find the book.
The Browser’s Role
When a user visits a website or opens an email containing the tracking pixel, their web browser springs into action. Then, the browser reads the HTML code and follows the “map” to your server. Once it reaches the server, it requests to open the pixel.