The Future of Direct Commerce in India

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Key Trends Shaping Direct Commerce
The evolution of direct commerce is driven by emerging consumer behavior and technological advancements. Here are the key trends shaping the sector:

ONDC – Open Network for Digital Commerce: A government-backed initiative, ONDC aims to make digital commerce accessible to SMBs, expanding to 236 cities with 36,000 merchants onboarded.
Generative AI: AI is transforming consumer engagement by offering personalized recommendations, dynamic content, and automated customer support.
Social Commerce: Platforms like Instagram and Facebook are becoming vital for consumer discovery, with 55% of young shoppers finding D2C brands through social media.
Sustainability: Eco-friendly practices and sustainable products are india phone number list reshaping consumer preferences and supply chains.
Omnichannel Presence: Consumers now expect seamless transitions between online and offline channels, with omnichannel strategies driving 3.5X higher engagement.

India’s large population and rising digital adoption make it one of the world’s most promising markets for direct commerce. Entrepreneurs are leveraging global aspirations and local insights to create impactful D2C brands. The growth of SMBs, which contribute 30% to India’s GDP, is being catalyzed by digital tools and direct commerce strategies.

Direct commerce not only helps SMBs reduce costs and bypass intermediaries but also enables them to build strong customer relationships and scalable businesses. With platforms like Shiprocket offering advanced tools for logistics, marketing, and analytics, SMBs are better equipped to thrive in this evolving landscape.