Browsing Behaviour on Your Website

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Social Media Engagement
Customers may not buy your products actively but can engage with your posts by liking, commenting, or sharing. Such interactions should be monitored to stay informed about their level of interest and likelihood of purchases. Such users might be interested in your products but are waiting for the right message or something to push them to start shopping. You may contact them using emails and offers to encourage them to visit your online store.


Many eCommerce platforms have tools that alert businesses about critical factors such as how often consumers visit the site, which pages are the most viewed, and whether they have performed specific functions, such iceland phone number list as adding items to the cart or wishlist. If a customer has browsed through your website several times but never made a purchase, this might be a sign that the customer probably wants the product but isn’t compelled enough to buy it yet.

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Effective Strategies to Tackle with Dormant Users
Winning Back Inactive Customers: Simple Strategies
Here are some tactics that can be followed effectively to bring the dormant users back to your business platform:

Personalised Email Campaigns
One of the most straightforward and efficient strategies is to send personal emails to inactive customers. The messages are personalised according to the customer’s choice and previous orders. For instance, if a user ordered a pair of shoes three months ago, an email about the latest shoes marked down in the same category will attract another purchase.