They are potential customers but they are at the top of the funnel, far from making a purchase.
Marketing qualified lead
They are known as MQL (Marketing Qualified Lead).
You have already shown more interest in our content and netherlands phone number list know us better.
It is in the MOFU stage, that is, it is a warmer contact.
They are hot leads in the BOFU stage.
They have consumed more advanced content, are more prepared to make a purchase, and trust us enough to see us as their option.
How to get quality leads - Types of leads within our sales funnel
We have all kinds of leads on our list and we need to get to know them better and gain their trust.
Naturally, each of them has different needs in terms of content.
To do a better job, we use automation with techniques such as lead nurturing (based on the timely delivery of highly personalized quality content to generate trust) and lead scoring (its objective is to give points to each lead based on the actions they perform).
But let's go back to the beginning: how to get quality leads to make this process more effective?
Today we are going to focus on Facebook, the platform that has the largest database in the world.