Hiring Insights For Small Businesses

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The employment market is a fascinating thing. Through the last decade, it has migrated between being an employee’s and an employer’s market. In high demand job functions, the tendency is to remain an employee’s and in lower demand roles, an employer’s. Regardless of where we are in the cycle, recruiting talent has become more challenging, as employees are not likely to remain with you for their entire careers (the average is 18-36 months, depending on role level and industry). This increased level of portability places a demand on businesses.

Small business owners are now, more than ever, competing for talent with mid and large size companies that may offer higher salaries, greater stability (perceived) and more robust benefits to employees. Despite these challenges, there are many things you can do to help you attract the best and the brightest.

Money isn’t everything. In fact, 57 percent of graduating business students around the world rate maintaining balance between work and personal life as their primary career goal and key to choosing their first employer. You can albania phone number list research Web sites like to help you estimate market value of a position in your area. If the salary is appropriate for the position, it’s unlikely that you’ll lose a candidate over money.

Little perks such as flexibility and benefits go a long way with potential employees. The ability to work from home, job sharing, flexible hours and work arrangements are some of the ways small businesses can immediately differentiate from larger organizations. And additions to benefits, such as an employee assistance program (EAP) or floating holidays, can help position your company as one that values your employees.

The way you advertise open positions is a direct reflection of your company. Write a creative job description and add more meaning by describing your company and what you stand for — add your mission and vision. Job candidates respond to innovation in employment advertising. If you advertise on the Web, add your company’s logo for better “brand identity” (if allowed). Though it’s an investment, consider advertising on well-known job sites. Not only does it send a message to potential candidates (you’re advertising along with the bigger companies) it’s also a good place to research how competitors advertise.