Personalized.Programmatic advertising

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Push Notifications
Although push notifications are nothing new, it is worth mentioning them because they are a way to personalize marketing actions.

They are mainly used to keep customers close to the brand or product.

Messages can vary according to the brand's objectives:

Loyalty program: develop messages to promote a product/service.

Transactional: Order confirmation, tracking and order status updates.

Location-based: This is related to proximity marketing , meaning messages are sent via the app when a customer is physically near the store. For example, Starbucks can send you a notification to say, “If you come in now for a coffee, we’ll give you 10% off.”

Of all the strategies aimed at personalization, I certainly believe that push notifications have enormous potential because we all have a close relationship with our mobile phones.

According to an article shared by ABC Spain , 1 in 3 people look germany phone number list at their mobile phone more than 100 times a day.

While 25% of those under 25 can see it on average 150 times a day or what is the same, once every 7 minutes.

So developing strategies that allow us to directly reach the mobile devices of customers and app users is perfect, timely and
There are different ways to do programmatic advertising , the most common of all and the one that has caused a sensation since last year has been the real-time bidding system or RTB.