Simplify and go straight to the point

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Your one pager should be concise and go straight to the point to motivate the investor to pick up the phone and invite you to an in-person meeting. But your business plan should also be brief and precise. A good way to start your business plan is an excellent executive summary. According to Cayenne Consulting, a company helping entrepreneurs get their act together before they solicit investors, “an ideal executive summary is no more than 1-3 pages. An ideal business plan is 20-30 pages (and most investors prefer the lower end of this range)”.

5. Don’t forget any relevant data

Investors need to believe in the person who is leading the project and the team, but they also need to see a market opportunity, a real demand, and a working business model. If you already have revenue, you should include in your switzerland phone number list business plan the following: the size of the market opportunity, actual and potential demand, as well as your current revenue and a realistic projection of your sales. If you don’t have any returns yet, you may want to include the problem you are solving, how will you solve it, as well as your business hypothesis and how you are going to test them. In your one pager, you should include only the most relevant graphs and figures to help catch your investor’s eye.

Overall, your one pager needs to reflect the most significant aspects of your business plan. Both need to be concise and present the most relevant information to convince potential investors. The role of your one pager is to help you pass the first filter, so it needs to show the info that investors want to look at, no more and no less. Once you get a face-to-face meeting, you will be able to use your business plan and describe your project in a bit more detail.