Find titles that captivate your readers

[rochon.a1.119]

Google can measure the number of users who have visited your website and then left it without interacting with it, using the bounce rate.

If your bounce rate is too high, Google will penalize your site with a lower position in its search results rankings.

On the other hand, if you manage to engage your visitors with your content and get them to watch more than one post or more than one video, Google will reward you by positioning you higher in its search results rankings.

With Topic Research from SEMrush



Search! →
ADS illustration
The type of content determines profitability
While it is possible to monetize almost any type of content – ​​except those that canada phone number list violate Google’s publisher policies, of course – there are some niches that generate more money per click or view.

As popular YouTuber Marina Mogilko stated in an interview with Business Insider, advertisers pay more to have their ads shown on educational and business-related videos on YouTube.

Mogilko revealed that her business channel, “Silicon Valley Girl,” despite having fewer subscribers than her other two channels, generates much more per view.

What is Google AdSense - Marina Mogilko
On the other hand, in the case of websites, there are also sectors in which there is more competition between advertisers who use Google Ads.

This means that they end up paying more per click to have their ads displayed on pages whose themes match those they define when segmenting their campaigns.

For example, according to data from WordStream's study of the average cost per click by industry on the Google Display Network – this network includes websites, apps and sites that use AdSense – we can see that the 3 sectors that pay the most per click are, in first place (and by a long way), dating ($1.49), in second place, finance and insurance ($0.86) and third, consumer services ($0.81).