10. Higher return on investment (ROI):
One of the most compelling reasons to implement email marketing automation is its potential to deliver a higher return on investment. From leads to sales, automated email campaigns can nurture leads and guide them through sales automation tools , resulting in increased conversions and revenue.
Take the example of Airbnb, the online marketplace for accommodations and travel experiences, which uses email marketing automation to improve user experience and drive bookings. They send personalized recommendations for accommodations and experiences based on the user’s previous searches and preferences. This not only encourages users to book, but also improves their overall experience on the platform, leading to higher customer satisfaction and repeat business.
According to Statista , 50% of SMBs use marketing automation software to send drip email campaigns.
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Source: Statista
Setting up an automated email campaign involves a number of steps to ensure you send the right messages to the right people at the right time. Here's a step-by-step guide on how to set up an effective automated email campaign:
1. Define your objectives:
Start by clearly defining your email campaign goals. Do you want to attract leads, promote a product, recover abandoned carts, or re-engage inactive subscribers? Understanding your goals will guide the entire campaign setup.