Personalization and segmentation

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Personalization is essential for successful email campaigns. The key to achieving this on a mass scale? Segmenting your contact base based on the data they provide when subscribing to your page and interacting with it.

The best email marketing platforms allow you to segment your contacts in detail . For example, by their date of birth, their interaction with certain pages on your website, their location, or whether they only use a mobile phone or a computer.

This opens up a world of customization israel mobile database possibilities , ranging from promotional offers that arrive with the subject line “Your birthday gift!”… To emails that remind you that the product you saw on a certain website is still available for you to purchase… As was my case with the Ver. jeans.

This feature of email marketing software is often integrated with email automation . Have you ever wondered how some companies manage to send emails that start with the customer's name? Now you have the answer.

But this can also be applied on a larger scale. Let's say you have a business with international reach . Segmenting your customers by country will allow you to launch specific mailing campaigns for holidays and special dates specific to each region. Among other things (such as changing the language of the emails) that help to personalize, more and more, your mailings. And to avoid mistakes that, as humans, we can always make.