Links are provided to increase the editorial value of an article or to cite a source. They are earned for creating something great, not because money changes hands.
Links typically come from topically related content on high-authority domains. Think newspapers, industry resources, and other authoritative sources.
Links gained through digital PR cannot be easily replicated by competitors due to the nature of the strategy.
Guest Post
Links are placed within content written by or on behalf of the owner of the linked website. These links are not editorial and should have the rel="nofollow" attribute added.
Links are often placed as a result of payment or a gifted product. This is a violation of Google's Webmaster Guidelines. If this is the case, the rel="sponsed" attribute should be added.
The linking sites are usually of fairly low quality and costa rica mobile database are often not topically related to the site being linked to.
Competitors can easily copy guest post links by identifying these links using link analysis tools.
Digital PR vs. Traditional PR
One of the biggest areas of confusion when it comes to digital PR is the frequent comparisons to traditional PR – the lines between traditional PR and digital PR have begun to blur.
Digital PR is all about leveraging linkable assets to earn backlinks that impact your site’s organic visibility and . The KPI for this strategy is typically the quality of the links earned and their impact on SEO performance.
Sometimes this involves telling a brand story or promoting a product. Often it involves creating data-driven studies and research pieces, presenting data as infographics, or developing tools and calculators as a way to create engaging content.